By Hannah Little. We interviewed science communicators, asking whether they use storytelling strategies that we know cause humans to pay attention to some stories more than others, and why they might avoid using some strategies. Science communicators expressed concerns about using communication tactics that might contradict the objectives of science communication, threaten the integrity of science and risk the welfare of audiences. Humans have used stories to understand the world around us for millennia, from folktales to news stories, and from movies to the gossip we collect in the local pub. Science communicators have long been trying to capitalise on this most human instinct to pass on the information we hear in the form of stories. For science communication, stories enable us to foreground relevance, emotion and engagement, which can be used to persuade audiences or make information stick with people. Not all stories are created equal; some are more memorable than others. Over the ...
By Rose Sebastian. The first state-run science museum to come up in independent India was the Birla Industrial and Technological Museum, Kolkata (1959). It was followed by the establishment of the Visvesvaraya Industrial and Technological Museum, Bangalore (1962) and a flurry of other science museums in various cities. All these institutions, which were initially under the Council for Scientific and Industrial Research (CSIR), were later brought under the purview of the National Council of Science Museums (NCSM) in 1978 to standardize and coordinate their content and outreach programmes. The unique exigencies of nation-building in postcolonial India shaped the form and function of these institutions, to achieve economic and social progress through techno-scientific modernity, and establish India as a significant presence in the postwar global politics. Yet another aim was to make science accessible and understandable to the common man, rather than confined to distant laborat...