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What scientific projects receive crowdfunding online?

About crowdfunding science and panda bears

The study at hand shows that projects presented on science-only crowdfunding platforms have a higher success rate. 
At the same time, projects are more likely to be successful if their presentation includes visualizations and humor, the lower their targeted funding is, the less personal data potential donors have to relinquish and the more interaction between researchers and donors is possible.

by Mike S. Schäfer, Julia Metag, Jessica Feustle and Livia Herzog